“Relationship” in Media Relations
Libraries rely on earned media coverage as a way to get the word out about their services and programs. However, as the media landscape shifts and shrinks, we can no longer rely on traditional tactics like press releases to garner media coverage.
Using case studies, we will look at ways to build relationships with reporters and producers at traditional media outlets, as well as the entrepreneur-minded owners of new media outlets. We will talk about the importance of reaching out to potential media partners before we want something, so we can learn more about their goals and business models. Then we will discuss ways to work with the media to generate coverage and give it longer and broader life on social media.
Takeaways from this program will include:
• Learning how to build relationships with the media when you aren't promoting something
• Increasing your "earned media" potential to reach broader audiences
• Seeing real-life case studies of successful media partnerships
SERLS Member Libraries: $0.00
All Other Libraries: $15.00