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Always Selling: Sales and Marketing Business Practices Everyone in the Library Can Use (webinar)

2:00 PM - 3:00 PM
ONLINE COURSES



 Competency: Library Management Competencies

Sub-Category: Marketing and Public Relations

 

In our libraries, all of us are salespeople every day. You sell the latest book, or programs that week and that month to the patrons. You tell them about our downloadables, reference help and much more. But have you ever attended a business sales or marketing class or program to help you feel more comfortable selling and promoting the great things that your library does?

 

Maybe it is time that you did…and here’s your opportunity!

 

Carrie Rogers-Whitehead is a former librarian, current business owner and college business instructor who has a unique approach to library customer service. She will introduce business trends and strategies to consider integrating in the library to help libraries more effective sell and market their products and services.

 

Participants will learn about:

 

  • Popular sales strategies
  • Digital marketing 101
  • Marketing and sales trends
  • Sales relationship building
  • Business resources relevant to the library

 

SERLS Member Libraries: $0.00

All Other Libraries: $15.00

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Registration is open

Understanding and Defending Digital Copyright in Your Library (webinar)

10:30 AM - 11:30 AM
ONLINE COURSES


Competency: Laws, Policies and Procedures

Sub-Category: Understands and applies copyright and intellectual property laws

 

Do copyright issues seem to pop up often in your Library? Many times, they are not addressed because people are leery of giving the wrong information. And how does copyright apply to your digital materials?

 

In this informative webinar, we will discuss the main issues surrounding your digital materials and copyright. We’ll look at court cases, accessibility for all patrons (visual impairments and more), license agreements, and how you can advocate for the best access for your patrons.

 

Digital materials including eBooks are here to stay, let’s also discuss how we can use the resources to their fullest, while not infringing on the authors’ rights.


 SERLS Member Libraries: $0.00

All Other Libraries: $15.00

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It’s Not You, It’s How You Interview: Navigating the Public Library Interview (webinar)

2:00 PM - 3:00 PM
ONLINE COURSES

Competency: Library Management Competencies

Sub-Category: Personnel Management

Having trouble getting that first library job? Unable to move up? Do you keep getting interviewed but don’t land the job?

 

This presentation will not only share the most commonly seen interview mistakes, but give insights on how to avoid them. The patterns discussed come from our combined public library interview panel experience, along with input received from 65 hiring managers from public libraries.

 

By the end of the session, attendees will gain:

 

  • Strategies for acing the hiring process, from the application to the interview
  • Practical tips to engage your interviewer
  • Insights on how to best highlight your skills and assets during the interview, regardless of experience level


SERLS Member Libraries: $0.00

All Other Libraries: $15.00

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Registration is open

Spine-Chilling Ideas for Halloween at Your Library (webinar)

10:30 AM - 11:30 AM
ONLINE COURSES

Competency: Public Services Competencies

Sub-Category: Designs and implements library services to engage and meet the needs of the community           

Boo! Don’t be bored with the same old Halloween decorations and ideas this year! Halloween will be here before we know it and this interactive and informative webinar is for you if you are looking for fresh spooktacular ideas! 

From social media accounts to interactive patron programs, to decorations and displays, Kathy Zappitello will cover every aspect of Halloween fun.  You will leave with 20 fresh new ideas (or more!) to incorporate into your Halloween plans this fall.


 SERLS Member Libraries: $0.00

All Other Libraries: $15.00

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Registration is open

20 Marketing Resources in 60 Minutes (webinar)

2:00 PM - 3:00 PM
ONLINE COURSES


Competency: Marketing and Public Relations

Sub-Category: Understands and applies marketing theory and practice

 

It’s easy to believe you have plenty of marketing information at your disposal—until you’re in the middle of a project and you run across a need you didn’t anticipate. Would you rather search in a panic, or have a great resource list at your fingertips?

 

During this webinar, you’ll get 20 resources (at least!), explained and annotated by a library marketing expert. If you don’t know everything, you can at least know where to find everything. In this interactive and informative session, you'll get:

 

  • A list of books (of course)

 

  • Lists of websites and online toolkits

 

  • Links to current nonprofit marketing blogs, inside and outside libraries

 

  • Assessment of library marketing serials, both proven and new

 

  • The inside scoop on the only library-specific marketing conference

And of course, all of the resources we’ll discuss lead to even more resources!


SERLS Member Libraries: $0.00

All Other Libraries: $15.00

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